Employment

2020 Sep - 2025 Apr
Senior UX Designer, Creative Technology

Led UX design from scratch for the Creative app across desktop (Windows/macOS) and mobile (iOS/Android), creating the first unified companion app for all Creative audio and video products.
Built and scaled a UX design system library, streamlining the design handoff workflow.
Managed the UX team to deliver multiple projects, running usability tests and working with stakeholders, developers, and marketing to align on design goals.
Worked with developers to define key metrics and set up an analytics dashboard for actionable app usage insights.
Standardized product interface UX across sound cards, headphones, and speakers, ensuring a consistent and intuitive user experience.

2016 Aug - 2020 Sep
UX Designer, Creative Technology

Redesigned the TV system interface and HMI interactions for the Sonic Carrier soundbar.
Designed the Sound Blaster Command app (PC & mobile) for flagship sound cards and the SB InterConnect app for the company’s first Wi-Fi speakers.
Improved product features and end-to-end user interactions for key experiences, including audio calibration and RGB lighting controls for gaming soundbars.
Conducted user research (focus groups, surveys, card sorting, usability testing) to guide iterative design improvements.

Name